The best things in life are free, and now, Amazon sellers are able to take advantage of more free tools than ever. To become an Amazon success story, you’ll need to excel in multiple elements of e-commerce. Here are 5 free tools you can start using today to help give your brand’s Amazon presence a boost


Camelcamelcamel is a free FBA tool Amazon sellers should be using each and every day, multiple times per day. This free Amazon tool alerts you to price drops all while providing updates on a product’s sales, its ranking within Amazon, and even an item’s pricing history. (1) This invaluable information can help your brand get ahead of competitors on Amazon.


Want to give your Amazon listing a professional look, but lack the budget to hire a graphic designer? Canva is a completely free online tool that allows users to create stunning graphics and imagery in minutes. With thousands of templates, you can use Canva to fine-tune Amazon product images, social media posts for your brand, and much more. Use this free tool to give your images a new life and to create product cards, essential for a competitive Amazon product listing.


Sonar is a free keyword research tool for Amazon sellers. All keyword suggestions provided by Sonar are extracted from real-time shopper searches on Amazon. (3) Sonar’s internal tools detect what Amazon shoppers are looking for and logs those queries into its keyword database. The best part of this tool? Sonar only looks at Amazon data, not sources such as Google Shopping or eBay. (1)


AMZBase is a 100% free tool to help brands search for products to sell on Amazon. This all-in-one instant search tool allows you to search for products all across the web and find related products on sourcing sites like Alibaba. (4) AMZBase even enables users to pick certain words from their screen and search those terms almost immediately. This tool also allows one-click access to Camelcamelcamel as well.

Unicorn Smasher

When it comes to selling on Amazon, selling the right product can make all the difference. Unicorn Smasher aims to take the guesswork out of product selection by providing accurate sales estimates and comprehensive data (5). Their data-driven sales estimates can show users what items are selling on Amazon, their reviews, estimated sales, and more. The tool only takes seconds to provide users with valuable metrics right inside their browser.

Final Thoughts

Thanks to the internet age, Amazon sellers have never had access to more free tools to help give their Amazon listings a boost. If you find yourself overwhelmed with the day-to-day operations of running a successful Amazon business, Sunken Stone can help. Our team of experienced Amazon gurus can put your brand’s Amazon presence on autopilot. Schedule a free Amazon Strategy Call today.