In the world of Amazon, sellers are always searching for more intelligence on their competitors to help improve their sales. With more and more sellers entering the marketplace, competitor analysis is an essential factor for the success of your brand. Now, with multiple tools and resources, it has never been easier to analyze your competitors on Amazon.

If you’re looking to get a leg-up on your competition, here is how you can analyze your Amazon competitors.

See Your Competitor’s Reviews

Reviews give shoppers an opportunity to openly discuss what they like or dislike about a product. This vast wealth of information can give you direct insight into both the strengths and weaknesses of your competitors. Reviewing customer reviews and learning from your competitor’s errors can help you craft a future strategy for your Amazon presence.

Break Down Their Product Listings

Product listings are an important driver for conversions. If you haven’t already, take a moment to compare the product title your competitors use. Do your competitors follow Amazon’s recommended title format? Is the title of the listing free from any deals or promotional messages?

Your competitor’s pricing will also have a great deal of influence on their sales. Tools like Sonar by Sellics can help you monitor your competitors pricing around the clock. CamelCamelCamel, another free tool, also gives you free access to a product’s historical pricing.

Take note of any key points listed in your competitor’s product description. Is there certain information that the seller doesn’t include? Product images are also an important aspect to an optimized Amazon product listing. What is the quality of the images your competitors posted? Do they use videos?


Study Their Keywords

One of the most important steps in analyzing your competitors in Amazon is knowing their keyword strategy. Sellers should know what keywords their competitor’s products rank for, and how the competitor’s keyword position differs from them.

Thankfully, free online tools such as Sonar by Sellics can give you the power to discover your competitor’s keywords in just a few clicks. With a simple search of a product ASIN, you can clearly view the customer search queries that lead to your products. Sonar will also allow you to see the keywords your competitor targets through their Amazon PPC campaigns.

Final Note

Competitor analysis is an essential aspect to the formula of success on Amazon. If you’re looking for help analyzing your competitors on Amazon, the performance-based team at Sunken Stone can help. Our Amazon gurus can handle your brand’s Amazon presence, from competitor analysis to shipping and compliance. To learn more, schedule a demo with one of our in-house Amazon experts here.

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